Payor Value Proposition Development


The Service: Develop targeted messaging to effectively communicate the value of your products to payors

What We Do

  • Understand key assets, patient population and corporate priorities
  • Evaluate clinical and economic evidence underlying assets

What to Expect

  • A comprehensive evidence dossier reflecting the clinical and economic value of the assets in your company or brand portfolio
  • Development of the collateral needed to support the communication of your value propositions

The Case Study: Payor Value Proposition Development & Communications Plan

The Situation

Gettysburg Healthcare Consulting was engaged by a by a medical device company to develop a value dossier for a soon-to-be commercialized device developed to treat a chronic lymphatic indication

The Ask

Our client wanted a dossier to support discussions with payors – both commercial and Medicare, that would support likely adoption of its product

Our Actions

Competitive Landscape

  • Assessed disease overview and epidemiology, diagnosis, patient segmentation, treatment paradigm, and competitor products–both those under review and currently marketed
  • Researched published clinical evidence supporting the use of the asset in the treatment paradigm

Value Dossier

  • Developed model coverage policies for commercial payors to assist payors with decision making
  • Constructed a comprehensive value dossier communicating the clinical, humanistic, and economic benefits of the asset

Communications Plan

Created a communications plan to assist our client in executing an effective payor outreach strategy


Representative Deliverables: Value Proposition Development & Payor Advocacy

Clinical Trials

Pie Graph: Clinical Trials investigating intervention and recruiting stage of trials, types of interventions being studied in clinical trials

Value Messaging

Value Proposition Value Messaging Developed for Payors, Burden, Unmet Need, Innovation value, Clinical values for efficacy and safety, humanistic value, economic value