Payor Value Proposition Development
The Service: Develop targeted messaging to effectively communicate the value of your products to payors
What We Do
- Understand key assets, patient population and corporate priorities
- Evaluate clinical and economic evidence underlying assets
What to Expect
- A comprehensive evidence dossier reflecting the clinical and economic value of the assets in your company or brand portfolio
- Development of the collateral needed to support the communication of your value propositions
The Case Study: Payor Value Proposition Development & Communications Plan
The Situation
Gettysburg Healthcare Consulting was engaged by a by a medical device company to develop a value dossier for a soon-to-be commercialized device developed to treat a chronic lymphatic indication
The Ask
Our client wanted a dossier to support discussions with payors – both commercial and Medicare, that would support likely adoption of its product
Our Actions
Competitive Landscape
- Assessed disease overview and epidemiology, diagnosis, patient segmentation, treatment paradigm, and competitor products–both those under review and currently marketed
- Researched published clinical evidence supporting the use of the asset in the treatment paradigm
Value Dossier
- Developed model coverage policies for commercial payors to assist payors with decision making
- Constructed a comprehensive value dossier communicating the clinical, humanistic, and economic benefits of the asset
Communications Plan
Created a communications plan to assist our client in executing an effective payor outreach strategy
Representative Deliverables: Value Proposition Development & Payor Advocacy
Clinical Trials
Value Messaging
