Value Proposition
Develop messaging targeted to communicating value of assets to payers
WHAT WE DO...
- Understand key assets, patient population and corporate priorities
- Evaluate clinical and economic evidence underlying assets
WHAT TO EXPECT...
- A comprehensive evidence dossier reflecting the clinical and economic value of assets
- Development of collateral needed to support communication of value propositions
Case Study #3
THE SITUATION
- GHC was engaged by a medical device company to develop a value dossier for a soon-to-be commercialized device to treat a chronic lymphatic indication
THE ASK
- The client wanted a dossier to support discussions with payers – both commercial and Medicare, that would support likely adoption of the product
The Actions
COMPETITIVE LANDSCAPE
• Assessed disease overview and epidemiology, diagnosis, patient segmentation, treatment paradigm and competitor products both under review and currently marketed
• Researched published clinical evidence supporting use of asset in treatment paradigm
VALUE DOSSIER
• Developed model coverage policies for commercial payers to assist payer decision making
• Constructed a comprehensive value dossier communicating the clinical, humanistic and economic benefits of the asset
COMMUNICATIONS PLAN
• Created a communications plan to assist client in executing an effective payer outreach strategy
Representative Deliverables
